Enterprise Week, or Global Entrepreneurship Week (GEW) as it is now called, is with us once again. Judging by the launch at Google’s London HQ on Monday 15th November, this annual festival of enterprise is quickly reverting to being a youth-only affair, despite the new all-embracing title. There was not a single mention of older entrepreneurs, and the stress was put on enterprise education in schools – hardly relevant to the growing number of workless over 50s.
It got worse. Dragon’s Den judge Peter Jones is chairman of Enterprise UK, which runs GEW in this country. In his speech he lamented the fact that in the UK we do not have a “do or die” culture, and that here enterprise is a choice, not a necessity. Well tell that to a 54 year old who has just been made redundant! Unlike many young people a redundant 54 year old is unlikely to have a parent they can go and live with when times are financially tough.
The next Dragon to speak also eventually parted company with reality, but it took a bit longer. Doug Richard remarked that the relevance of capital to a business start-up was diminishing, as often less money was required – and that it was not the job of banks to fund a new business anyway. Rather the cash should come from family, friends and equity – and even fools willing to invest.
There is an interesting and even witty observation here about the role of banks – they are not the place budding entrepreneurs are likely to find support. Unfortunately the alternatives suggested by Doug are not available to everyone – and particularly not to many of the over 50s who have been out of work for any length of time. Our experience at PRIME is that such people do often need to raise some capital before they can start-up, but their networks of family friends and fools can be severely diminished by the experience of unemployment. Their remaining contacts can often be in the same cash-strapped boat themselves.
Equity capital is not generally available for very small businesses, but even if it were, would a private investor take on a fifty-something necessity entrepreneur who has been workless for twelve months or more? It’s not very likely.
So it’s been a very disappointing beginning to Global Entrepreneurship Week if you happen to have been born earlier than 1960. Let’s hope it improves.
On a more positive note, Matt Brittin, MD of Google UK said that their research showed that a Small or Medium Enterprise using the Internet grows four times faster than a small business that does not use the Internet. The Internet is one of the factors bringing the cost of starting a business down. Google’s own Getting British Business Online campaign (a joint initiative with Enterprise UK, BT and numerous other partners which PRIME also has been backing over at PRIME Business Club) has made a useful contribution by offering free web sites to small firms.
This is a much more useful initiative than many of the well-meaning computer-literacy projects aimed explicitly at older people. These have a regrettable tendency to focus on IT for older people drawn from a sepia-tinted world of stereotypes, who only seem to be interested in things like chatting with their grandchildren – rather than in IT for making money. It’s the latter that many of today’s grandparents (many in their 40s, 50s and 60s) could actually do with some help on.
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I was asked to be an “expert” on a BBC Radio Scotland call-in programme on pensions and retirement. I was there to talk about finding an income by starting your own business. I suspect there was a feeling that starting your own business was a way of the retired developing a satisfying life style, but the very articulate callers made it clear that poor pensions, despite a lifetime of payments, was a major gripe.



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