We have moved to a new office in central London.

Here are our contact details:

The Prince’s Initiative for Mature Enterprise (PRIME),
Tavis House, 1-6 Tavistock Square, London WC1H 9NA
email: info@prime.org.uk
Freephone: 0800 783 1904

We have changed the page Your privacy to reflect the fact that PRIME is moving address to a new office in central London. We have also taken the opportunity to clarify what we know the site to be doing when it comes to setting cookies.

Cookies are small pieces of text stored on your computer by your web browser in response to instructions from a web site such as this one. Their use is very widespread as they provide a convenient way for web sites to remember which computer they are currently dealing with, and things like settings set and pages visited. But because they could potentially be used in a way that violates privacy new regulations are coming into effect later this month to tighten up how they can be used.

Since this is also an issue that could affect the web sites operated by the small businesses started by our clients, we have written about the practical issues raised by the new rules in much more detail at our community web site PRIME Business Club. See Check your web site is legal – but don’t panic.

PRIME is not using cookies set by this web site to gather any information about personally identifiable individuals. Your privacy explains what we are doing.

More about cookies:

• How to control cookies – from AboutCookies.org
• How to delete cookies – from AboutCookies.org
• Cookie entry at Wikipedia

PRIME, the charity founded by Prince Charles to help people over the age of 50 across the UK to get back into work by starting their own businesses, has appointed Richard Martin as Chairman Designate. He will take over from the existing Chair Pauline Norton in the summer.

Pauline says “I am delighted that Richard will be succeeding me as Chairman and believe he will lead the charity into its next exciting phase of development. Richard brings such a wealth of experience and contacts from the business, consulting and venture-capital worlds.”

Richard Martin started out on the London Stock Exchange before moving into marketing, working for the oil company Castrol and then the brewers Courage. Richard founded, grew and later sold his own consultancy business. He has since been involved with a series of start-ups in a variety of roles – investor, consultant and non-executive director.

Richard says “with the recession in full swing and the number of older unemployed people rising sharply, there is a greater need than ever for PRIME. My task is to ensure the charity continues to make a real impact on the problem and I look forward to building on the tremendous work carried out by Pauline and the PRIME team. But now we need to raise more money to support a growing number of over 50s move out of worklessness and into enterprise.”

PRIME (the Prince’s Initiative for Mature Enterprise) is one of The Prince’s Charities, a group of twenty not-for-profit organisations of which HRH The Prince of Wales is President. PRIME offers a practical package of support for people who are over the age of 50 and out of work, including a Business Club and the Zopa-PRIME Olderpreneur Loan scheme.

The over 50s are particularly affected by unemployment and the recession, so setting up their own businesses is a vital way back into the labour market. In the UK as a whole some three million 50 to 65-year-olds have no paid employment, and the number is rising. The best thing anyone who finds themselves in this position can do is sign up for PRIME’s help at www.primebusinessclub.com.

“Over 50s who are out of paid employment for six months after being made redundant only stand a one-in-ten chance of being an employee again”, says Laurie South, Chief Executive of PRIME. “It’s never been more important to provide opportunities for over 50s who want to work.

“But opportunities are hard to come by at the moment. As a result many people are now seriously considering self-employment. New businesses started by the over 50s will be a big factor in the economic recovery”, says Laurie.

1. Source of figures
The figures are derived from the Annual Population Survey and Labour Force Survey published by the Office of National Statistics, available at www.nomisweb.co.uk and from the PRIME report Olderpreneur Outcomes – more details here.

2. Interview Opportunities
PRIME’s Chief Executive Laurie South is available. Ring 0800 783 1904 to arrange a time.

3. What PRIME does
PRIME provides three levels of service, all delivered free to the unemployed people aged 50 and over who need them. At the first level there is “ Universal Offer” consisting of an information pack delivered by post, a web site with invaluable business content, and weekly (PRIME Business Update) and monthly (The Olderpreneur) email newsletters.

PRIME’s “Intermediate Offer”, available in selected parts of the UK, consists of PRIME’s own events and workshops plus seminars we deliver at other people’s events; a new mentoring scheme starting off in three cities (Bristol, Belfast and Newcastle); and an innovative Olderpreneur loan fund, available across the UK and delivered in conjunction with specialist on-line lender Zopa.com.

Finally the “Enhanced Offer” consists of a more intensive training and tailored one-to-one support. This is only available in the locations where PRIME is able to secure special funding. In 2009/10 PRIME had such funding in Sheffield (Sheffield City Council) and Doncaster (Doncaster Council), both in Yorkshire, in North-East Derbyshire (Department of Work and Pensions), and in the Black Country in the West Midlands (sponsored by Microsoft).

In 2009 PRIME gave practical advice and help to over 4,000 people who were thinking of starting there own businesses, and over 40 per cent achieved a successful business launch.

4. Further information
For more information about PRIME visit www.primebusinessclub.com
Media inquiries to Faye Banerjee or Ian Stobie via 0800 783 1904 or email info@prime.org.uk

The PRIME Initiative is a registered charity (No. 261794-2) linked to the National Council on Ageing and a company registered in England (No. 4184314). Registered address: Astral House, 1268 London Road, London SW16 4ER. President: HRH The Prince of Wales.

Over 50s considering self-employment, or wanting to start their own business, can come along to PRIME’s Olderpreneur Roadshow which kicks off in Bristol on 23 September.

Between the ages of 50 and 65 almost 1 in 3 people are without work and almost 60% have no pension, other than the state pension to look forward to.

“With the looming pensions crisis the shrinking numbers of people in younger age groups paying for welfare and health services and the need to prevent older people being plunged into poverty in their later years, it’s never been more important to provide opportunities for over 50′s who want to work. Yet over three-quarters of a million 50+ in the UK who want to work still face age discrimination in the job market” says Laurie South, Chief Executive of PRIME.

PRIME’s Olderpreneur Roadshow is part of a practical package of support the charity offers over 50s including a Business Club, Olderpreneur Loans Scheme and Mentoring.

At the FREE roadshow anyone over 50 who wants to find out whether self-employment or setting up their own business might be for them, can come along. They will hear from local ‘olderpreneurs’ about their experiences, and inspirational business speaker Tom Edge author of Age Is No Barrier. They will also be able to quiz local business support organisations and network with other 50s wanting to start up on their own.

After Bristol, the roadshow will be moving onto Leeds on the 14th October, Birmingham on the 4th November, and Manchester on 9th December. A London date is soon to be confirmed.

“The over 50s are an increasingly important part of our economy. Yet in many cases their energy, creativity, experience and sheer ingenuity is being unfairly discarded. At least 3.5 million 50 to 65-year-olds have no work. Over 50s who are out of work for six months after being made redundant only stand a one in ten chance of ever having the chance to be an employee again”, says Laurie.

“The potential for economic growth partly driven by the over 50s could be a big factor in the success of the UK’s businesses and in our future. However, they need better targeted support and guidance. Many have care responsibilities. A significant number have a health condition or a disability. Nevertheless, flexible working and a good work-life balance can be key to the over 50s remaining in work, which is why self-employment or setting up their own business is such a good option”, says Laurie.

PRIME’s founder Prince Charles says. “The experience and skills which people build up over a lifetime are an invaluable resource”, he says. “It is madness for society not to make use of this.”

PRIME is able to offer the roadshow programme free to people over 50 thanks to the generous support of its key corporate sponsor Bank of America.

Upward Curve PR has chosen PRIME as its Charity of the Year 2009 to 2010. “We are so pleased to be able to offer PRIME PR support”, says Helen Ashley of Upward Curve. “We chose them because we felt that with our aging population and the current recession, the charity’s focus is particularly relevant.”

“The over-50s face huge problems of unemployment and age discrimination in the job market. It’s great that we’ll be able to work with PRIME to help them raise awareness of these issues and let over 50s know how PRIME can help them set up on their own.”

Laurie South, PRIME’s chief executive, said “Upward Curve has exactly the right sort of experience that PRIME needs. We are now better able to help more people over 50 start in business than at any time in our history. But we need to get the message of what we can do out there and in front of people. We also need to keep support coming in, so we can scale up our services and make them available more consistently across the whole UK.”

Upward Curve PR is an award-winning PR and communications agency working mainly with clients in the public and not-for-profit sector. Based in Kingston near London it has recently celebrated its tenth anniversary, and brings this experience plus a strong ethical stance to the advice it offers.

Parents for Children (now part of TACT), an adoption charity specialising in finding homes for ‘harder-to-place’ children, was the Agency’s Charity of the Year in 2008. Edwina Brocklesby, Director of Parents for Children, said “I could not speak more highly of Upward Curve. They have transformed the potential of this agency and raised our profile beyond our wildest dreams.”

PRIME was one of 100 charities, social enterprises and voluntary groups applying for the honour this year.

PRIME has teamed up with publisher Kogan Page to get you a discount off any of the publisher’s books. Kogan Page specialises in business books, and have many relevant small business titles. To get the discount just order via this PRIME book shop link (opens in new window), which shows a selection.

At the moment the discount is running at around a third off regular prices, made up of 25 per cent off from Kogan Page and 10 per cent off courtesy of PRIME, but we’ll be reviewing the exact deal in August.

UPDATE: It’s now running at 19 per cent, made up of 10 per cent from PRIME and nine per cent from Kogan Page.

Disclosure: Currently PRIME gets a further 10 per cent of the discounted price from any purchase you make. We are hoping this new revenue stream go a little way towards helping to fund the free guides we ourselves produce.

This web site is now equipped with its own text-to-speech facility – so you can get the content read to you by an automated voice. This can be useful if you have problems seeing the text, but is also handy if you just want to listen to one of the longer items while getting on with something else.

You don’t have to download any software to get it to work. Simply click on the small yellow-and-green Listen icon near the headline of the item you are interested in. This will pop up a new window with the reader controls in it, should you you want to skip backwards or forwards. But the voice should start automatically with no further intervention after a few seconds.

If you prefer access keys to using a mouse, then access key L is the equivalent of clicking on the Listen icon. If there are multiple stories on the page the reader will start from the beginning of the item nearest your cursor position.

To stop reading simply close the reader’s pop-up window. Or click on another Listen icon to start it reading something different.

The technology PRIME is using comes from Readspeaker, a company founded in Sweden eight years ago. It now has many public sector and corporate clients in the UK. The Readspeaker approach is to keep the complicated technology on its own servers, so web site visitors don’t have to download anything.

This approach makes things very easy for the web site visitor. The downside to this is that all the decisions about how the reader works have been taken by the particular web site’s authors – in our case PRIME.

So for example we haven’t set it up to read all the navigation links, because for most people just wanting to hear a particular article that would be pretty tedious.

But if you find text-to-speech particularly valuable , perhaps because you are having sight problems, then there is another approach which can give you much greater control yourself. That is to install suitable software on your own machine. Some of this is free. You can read more about the options on the Accessibility page.