Women’s web site More To Life Than Shoes has relaunched. Though not strictly a business web site – its stated aim is the more general one of “inspiring women to achieve their dreams”, it has lessons for anyone doing a web site aimed at people facing the daunting task of setting out on their own.
www.moretolifethanshoes.com sets itself the task of providing inspiration, support and encouragement. And by and large it succeeds.
Its basic method is to pile on the positive examples. There is interview after interview, story after story, about women doing things for themselves and succeeding. Though the relentless optimism can get a bit wearing, by comparison most sites targeted at small business are lifeless and dull.
Many of the inspirational examples are from the world of business, so this is a good site for confidence building. The expert section also contains much advice of a business nature, so overall this is a good free resource for female business starters.
The lesson for PRIME? You can never have too many case studies.
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- Site map Here’s a quick guide to the main sections of this site. There’s also a search box...
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