“Working for YOURSELF – a practical guide to sales, marketing and preparing a business plan for people aged over 50″ is a new PRIME booklet. It is currently being printed, but you can download a free PDF here of the full text.
This PRIME guide doesn’t cover everything, but concentrates on the subjects people are often least confident with – sales, marketing and putting a viable plan together.
At only 40 pages long it’s quick to read and inspiring.
Contents
1. Customers and selling to them
2. Negotiating
3. Marketing
4. Setting prices
5. Business model, business plan
6. Checking with reality
7. Sources of support
Business glossary
If you find yourself short of some reading over the holiday, you can start plotting your new business with this PRIME guide.
The square format should print out on standard A4 paper, as it’s the same width.
The production of Working for YOURSELF, written in-house by PRIME, has been partially-funded by the Equal Diversity in Practice project, which is in turn paid for from the European Social Fund.
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