Female olderpreneurs challenge the myths

Several interesting case studies from the US in this article by Margaret Heffernan about “why midlife women make superior entrepreneurs“. It comes from More, an American magazine aimed at women in their forties and over.  

Among the myths challenged are:

• Entrepreneur Myth #1: You Have to Be Young
• Entrepreneur Myth #2: You Need Heaps of Cash
• Entrepreneur Myth #3: You Have to Be an Expert
• Entrepreneur Myth #4: Women’s Businesses Are Small

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