Free club course on marketing

Let renowned marketing expert Dr Alan Rae talk you through the essentials of doing business – for free. Adapted specially for PRIME from his course One Man Brand, each programme lasts 30 to 40 minutes and consists of Alan talking you through the key business principles accompanied by illustrations and slides. You can access them instantly now from your PC. Just click on the links below.

1. What’s Your Story

2. Telling it in Writing

3. Telling it Face to Face

4. Telling it On-line

It’s very simple – just click on the link, wait about 10 seconds for the programme to load, and – if your machine is capable of handling the podcast format, sit back and listen.

Most machines will run this course without difficulty, but if you are finding it blocked on a work machine try it from home – some firewalls block the flash podcast format.

It requires a browser with Macromedia Flash installed and a PC or laptop with sound capability.

Once the programme is going you can jump backwards and forwards in the programme using the page up and page down keys.

Free: marketing workbook

There’s also an accompanying 20-page workbook by Alan Rae, called “Your marketing plan”, that we are making available for a limited time only. It helps you define your customers and work out how best to approach them. Download your copy now by clicking on the link below (PDF format), then print it out and go through it with a pen or pencil to get started on Your marketing plan.

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